The Xpressite eNewsletter Module is an Xpressite add-in that summarizes pages from your website in a professionally formatted email and sends it to your email list. Just select the pages from the drop down list, enter in a subject line and set your set your criteria for email address selection, and Xpressite does the rest. Electronic Newsletters are a proven way to stay in touch with existing clients and to reach new prospects. E-Newsletters, however, can be tedious and time-consuming to create. Xpressite eNewsletter Module takes the burden off you by automatically integrating page summaries from your website, creating a professionally formatted email and sending it to your email list. Now you can create your online publications quickly, easily and at low cost.
Keeping in mind the rules or Marketing 101: "The more communication you have with your prospects, the higher the likelihood of closing a sale." With Xpressite eNewsletter, you can send a professional email of relevant information to your targeted list of prospects quickly, easily and at low cost. If you have information you want to publish to your audience, why not send them an email newsletter?
Sending eNewsletters is only the first step in your e-mail marketing campaign. Monitoring the response provides valuable information to the success of your campaign. With Xpressite eNewsletter Module, you can easily track the activity of your e-mail recipients and respond accordingly.
The Xpressite eNewsletter Process
With Xpressite, the sender selects from a drop down list the pages on the website they want summarized in the eNewsletter, selects the distribution filter, enters the subject line and clicks send. Xpressite does all the work. It retrieves the selected pages, formats the email, adds formatted titles and summaries of each page to be included and provides a link back to the page or article. When the Newsletter request hits the server, Xpressite takes over and emails these newsletters to each recipient one at a time.
Free Text Editor Option
Your eNewsletter does not have to be generated from your web pages. With the Xpressite Rich Text editor you can format a Newsletter from scratch. You can also created sophisticated multi column templates and save them for reuse.
Integrated with CRM
Emailing an electronic newsletter (email marketing), sending direct mail or telemarketing all require a way to track the activity and follow up on responses. As eNewsletters are sent, Xpressite provides an option to post an activity record for each recipient listed in your contact management database. This record stores the body of the newsletter, the subject line, the date sent, sets a status to Open and stores it as an activity associated with each contact for later follow up. Whether you are raising money or trolling for new prospects this could not be easier.
Tracking Results
Xpressite Site Statistics measures the success of your eNewsletters by tracking the number of hits to the website from the newsletter. You will be able to track which link on the newsletter generated the return click, providing valuable marketing and follow up information.
It is not SPAM
There is nothing worse than receiving a SPAM email. Xpressite eNewsletter system is built to send legitimate newsletters. This means you are required to have a valid reply address, an option for the user to opt out (which automatically removes them from future mailings), a legitimate mail server and content that is of value to your recipients.
eNewsletter Rules and Guidelines
eNewsletter Rules | Content Guidelines |
- Use a bona-fide return address
- Provide users the ability to “Opt-out”
- Avoid long lists of recipients (Address emails one at a time, if possible)
- Keep file size and downloads small (<25k)
- Send no attachments (Except PDF Registration form)
- From and Reply-to must be relevant and real
- Avoid Tables (different email clients see tables differently)
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- Subject line is the key
- Your Newsletter should have a look consistent with website
- Include a brief paragraph with link to rest of article
- Send only current information
- Provide links back to your website
- Use a filtered list for targeted communication
- Track emails in Contact database
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“When we discovered that some companies spend several days just formatting their email newsletters and then having to merge them into another program for sending, we realized there was an opportunity for us to further save our clients time and money. Keeping in contact with your customers and prospects is an important aspect of any ebusiness strategy, and making it easy for our clients to implement a successful ebusiness strategy is what Kolaco is about,” says David Kolakowski, Founder of Kolaco, Inc. “In 1999, one of our clients asked for a way to automatically send an email to its 800 members with summaries and links back to the site for anything new in the last week. They were so pleased with this that we made it available as a module to Xpressite. Now our clients cannot believe how fast it is and how great it looks.” |